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Understanding the consumer is key for the development of a successful market approach

Digital marketing is the swiss knife for giving value    Year after year “individualism” appears in the global trend’s reports. Self-love seekers prioritize their happiness, feel comfortable in their skin and indulge and services that elevate their sense of self. Companies need to create deep connections with customers and one powerful way is through experiences. […]

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GlobCom Project

The GCM Bachelor’s Degree and the Global Communication, Leadership and Corporate Diplomacy Master’s students are participating in the 19th GlobCom Project. The global project is developed by 13 universities in 13 countries on four continents.This year’s client is The Daily Mile Foundation and the nine international teams willcompete to develop a global proposal for them. 

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Communication Monitor

The European Communication Monitor is the largest transnational study on strategic communication and it is conducted annually with more than 30.000communication professionals involved. This study is run by EUPRERA and EACD with the support of Cison Insights and Fink & Fuchs. The survey was closed thisMarch and the results will be available on the website […]

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Organizations at the local, national and international level face daily challenges on how to be successful within the ever changing context of globalization. Only those with an understanding of strategic communication will succeed in meeting their objectives within an increasingly competitive environment. This University Official Degree prepares students for leadership and management positions on global […]

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GCM Activities

STUDENTS AMBASSADORS We encourage you to join the “Student Ambassador” program, an initiative for those students who are most qualified to represent and promote the GCM Bachelor’s Degree in the high schools where they studied. For those interested in becoming an ambassador, we invite you to join the online informative session on February 23rd at […]

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Sector Insights

QNARY: WHITE PAPER The 4th edition of the report “The Changing Face of Executive Reputation” has been published by Qnary in partnership with the Blanquerna – Emerson Center for Global Communication. The global study focuses on the topic of executive reputation and professional online presence. The 2020 Whitepaper also examines the digital change society has […]

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Training opportunities

FULBRIGHT SCHOLARSHIP Those interested in doing a Master’s or a Ph.D. in a North American university can request a Fulbright scholarship. The submission period for applications starts on the 14th of January and ends on the 14th of April 2021. The scholarship, available to people working in all fields, includes travel, institutional expenses, tuition, room […]